YouTube to Become a Key Broadcasting Platform for the 2026 World Cup

Video platform YouTube has reached an agreement with FIFA to collaborate during the FIFA World Cup 2026. The platform has officially been granted Preferred Platform status, opening up new opportunities for fans worldwide.

What this means for viewers

According to the announcement, YouTube users will gain deeper access to the tournament:

• Exclusive behind-the-scenes content featuring popular YouTube Creators

• The ability to rewatch legendary matches from FIFA’s digital archive on the organization’s official channel

• Enhanced ways to interact with the tournament and teams

Special attention is given to media partners:

• They will be allowed to livestream the first 10 minutes of each match on their channels

• The possibility of broadcasting selected matches in full for free is also being considered

As part of the agreement, FIFA will open access to its historical digital archive. This will allow fans to relive key moments from past World Cups and explore iconic matches.

The partnership with YouTube reflects FIFA’s strategy to strengthen its digital presence and attract a younger audience through online platforms.

This format is expected to make the 2026 FIFA World Cup the most accessible and interactive tournament in history.