Inter addressed Armenian fans through Mkhitaryan

The Italian football club Inter has published a new message on social media, giving special attention to the Armenian audience and the team’s midfielder Henrikh Mkhitaryan.

A video featuring the experienced Armenian footballer appeared on the club’s official pages. In the clip, Mkhitaryan addresses fans, encouraging them to support the team and follow its news on the official platforms of the Nerazzurri.

The Milan club’s press service decided to use the player’s popularity among Armenian supporters and published a message in Armenian, which is a rather rare step in the team’s international communications. In this way, Inter emphasized the importance of the Armenian fan community and its intention to strengthen ties with supporters from the region.

It is noted that the published video is available for viewing only within Armenia. Most likely, this distribution format was chosen as part of a targeted digital campaign aimed specifically at the Armenian audience.

Inter continues to actively expand its international fan base, and Mkhitaryan’s participation in such initiatives helps the club strengthen its connection with supporters from different countries.

“Listen to Mkhitaryan’s advice! Follow us to get more content created for Armenia,” the message says.